Manage Expectations

Manage customer’s expectations during the busiest shipping time of the year.
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When you tear open your present on Christmas morning and find that it’s the knit sweater from your Aunt Darlene that you’ve always never wanted (and it’s covered in cat hair). If you had only toned down your expectations earlier, you might not have been so disappointed. The same goes for managing your customer’s expectations during the busiest shipping time of the year.

If possible, recommend to your customers to place orders and ship as early as possible to account for any delays. And keep in mind, the holiday season brings with it winter storms, which can also cause unexpected delays. Make sure customers know how quickly orders can be filled and include the time it will take to get from point A to point B. And, become familiar with temporary changes to service guarantee commitments for small package shipments, which are typically extended during the peak of the season.

Also, it’s a good idea to be aware of carrier’s holiday shipping schedules. The majority of shippers will not deliver packages on Thanksgiving, Christmas, New Year’s Eve or New Year’s Day.

Rising shipping volumes and longer transit times during the holiday season can be stressful for small- to mid- size businesses. But focusing on the aspects of the shipping process that can be controlled can help make the season still stay bright. (We make no promises about having to wear that sweater to your family get together, though).

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